rayseen
Rayseen is a direct-to-consumer fashion brand specializing in trendy and affordable footwear and apparel for women. Focused on delivering runway-inspired styles at accessible prices, the brand needed a powerful digital storefront that aligned with its youthful, fashion-forward identity.
Date:
January, 2024
Services:
Web Development , Branding, Design
Client:
Rayseen
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Codex partnered with Rayseen, a fast-fashion e-commerce brand based in Pakistan, to develop a modern, high-converting online store on Shopify. We handled the complete end-to-end development, including store design, optimization, and operational integrations — setting Rayseen up for rapid growth in a competitive market.
Objectives
Create a visually engaging and mobile-first Shopify storefront that speaks to a Gen Z and Millennial audience.
Ensure seamless shopping experience — from homepage to checkout.
Support high-volume product launches and flash sales with robust backend setup.
Implement foundational SEO and conversion tracking for future marketing campaigns.
Build operational efficiency with apps and automations to support logistics and customer service.
Challenges
Fast turnaround: Rayseen needed to launch within weeks to coincide with their campaign calendar.
Visual storytelling: The brand’s image-heavy aesthetic needed optimization to avoid slowing the site.
Scalability: The platform had to support frequent collection drops and growing SKUs.
Mobile responsiveness: Majority of users shop via mobile in the brand’s target region.
Solution
Shopify Store Development
Developed a custom theme that balanced performance with fashion-focused design.
Designed intuitive navigation, mega-menus, and filter systems for easier product discovery.
Built fully responsive layouts optimized for mobile-first browsing.
Integrated Shopify apps for cart recovery, reviews, logistics sync, and live chat.
SEO & Optimization
On-page SEO setup: keyword-rich meta titles, product descriptions, ALT text, and clean URLs.
Image optimization to reduce load times without compromising quality.
Google Analytics and Facebook Pixel integrations for remarketing and tracking.
Operational Enhancements
Enabled inventory syncing with warehouse software.
Setup order tracking and automated customer notifications.
Streamlined returns and exchanges system using pre-built templates and flows.
Results & Impact (60 Days Post-Launch)
| Metric | Outcome |
|---|---|
| Launch-to-live time | 3 weeks |
| Avg. Monthly Visitors | 25,000+ |
| Bounce Rate | 32% |
| Mobile Load Time | Under 2 seconds |
| Abandoned Cart Recovery | +18% lift via automation |
| Social Traffic Conversion | +2.3% avg. CR from Instagram |
| Revenue Growth | 65% increase MoM after launch |