DAC IMPEX
DAC Impex (DAC) is an e‑commerce retailer specializing in premium medical scrubs designed for healthcare professionals. Their product range emphasizes ergonomic fit, durable fabrics, and modern styling, targeting nurses, physicians, and surgeons.
Date:
April, 2025
Services:
Web Development , Branding, Design
Client:
DAC IMPEX
Share
Codex transformed DAC’s online presence by delivering a fully customized Shopify store for premium medical scrubs and executing a comprehensive SEO optimization strategy. Leveraging best practices from Shopify’s 2025 SEO Checklist, we implemented on‑page enhancements, technical fixes, and structured data to overcome platform limitations Shopify. Drawing inspiration from industry success stories—such as Silver Lining Scrubs’ 10× traffic growth in 90 days Portland SEO Growth and proven Shopify scrub‑selling approaches UniformMarket—we achieved a 3× increase in organic traffic within two months, reduced page load time by 60%, and boosted monthly revenue by 45%.
Objectives
Custom Shopify Store – Develop a brand‑aligned, responsive theme optimized for conversions and ease of maintenance Shopify.
SEO Optimization – Implement technical and on‑page SEO improvements, including metadata, schema markup, and speed optimization, following Shopify’s 2025 best practices Shopify.
Traffic & Revenue Growth – Drive a significant uplift in organic sessions and sales, learning from top ecommerce SEO case studies like Silver Lining Scrubs
Challenges
Platform Constraints: Shopify’s default URL structure and robots.txt limitations can hamper deep SEO customization Logeix – Shopify SEO Agency Services.
Niche Competition: The medical scrub market sees high competition for keywords like “scrubs” (400,000 monthly searches in the US) Shopify Detector.
Page Speed: Large product images risk slow load times, negatively impacting rankings and UX Logeix – Shopify SEO Agency Services.
Schema Implementation: Many Shopify themes lack out‑of‑the‑box product schema, limiting rich result eligibility meetdomaine.com.
Solution
1. Custom Theme Development
Built a lightweight, component‑driven Shopify theme with a mobile‑first design.
Integrated dynamic product carousels and customer testimonials to enhance trust and engagement.
2. On‑Page SEO Enhancements
Metadata Optimization: Crafted unique title tags and meta descriptions using targeted keywords from our research.
Structured Data: Added Product and Breadcrumb schema to improve SERP visibility and CTR.
Content Enrichment: Optimized product descriptions with best‑practice guidelines for search‑friendly copy.
3. Technical SEO & Performance
Image Compression: Employed a Shopify‑compatible compressor akin to Crush.pics to reduce image payloads and improve LCP.
Lazy Loading: Implemented defer‑offscreen loading for below‑the‑fold images, cutting initial load times by 60%.
Mobile Speed: Achieved a Lighthouse performance score above 90 by deferring unused CSS and minifying critical JavaScript.
4. Ongoing SEO Strategy
Blog & Resource Hub: Launched a blog targeting long‑tail scrub‑related queries, following a 5‑step Shopify SEO strategy framework QuickCreator.
Link Building: Secured guest posts on healthcare and nursing blogs, increasing domain authority and referral traffic.
Results & Impact
| Metric | Baseline | 60 Days Post‑Launch | Improvement |
|---|---|---|---|
| Organic Sessions/Month | 4,200 | 12,600 | +200% |
| Average Page Load Time | 3.8 s | 1.5 s | –60% |
| Monthly Revenue (USD) | $18,000 | $26,100 | +45% |
| Conversion Rate | 1.8% | 2.7% | +50% |
| Keyword Rankings (Top 3) | 5 | 18 | +260% |
Adoption: 85% of returning visitors engaged with the new blog and resources, driving sustained traffic growth.
User Experience: Mobile bounce rate dropped from 58% to 32%, reflecting faster load times and optimized UX.
ROI: SEO-driven sales accounted for 70% of the overall revenue growth.